Are you tired of knowing exactly what you should do...
yet still not doing it?
The Rewired Retail Collective is a 6-month mastermind where we get to the real answer — deep mindset work and buyer-backed retail strategy, side by side, for founders who are tired of being the ceiling in their own business.
What if the thing holding your business back has nothing to do with your strategy?
Sound Familiar?
The Rewired Retail Collective is for you if....
The Collective combines two things that almost never exist in the same program:
advanced retail strategy built from 18+ years on the buying side of the table, and subconscious mindset work that gets to the actual root of why high-performing founders stall.
This isn't a course.
It's not a mastermind where you show up, take notes, and leave with another folder collecting dust.
It's a container where you're fully supported to do the work - both the strategic AND the inner work - with a coach who has sat across from thousands of brands as a buyer, and now sits in your corner as a strategist.
Bi-Monthly Strategy Circles (2x/month)
Monthly Advanced Training Drops
Monthly Mindset Meet-Ups (1x/month)
Bring your real numbers, your real problems, your real questions. Leave with a plan. This is personalized strategy in a group setting — no generic advice, no fluff. Your specific business, your specific roadmap.
This is where the rewiring happens. Each month we go deep on the subconscious patterns keeping you from your next level — the limiting beliefs, the self-sabotage, the “I know better” that your brain defaults to when growth feels scary.
3-5 focused video trainings per month tied to that month's theme. Assortment strategy through a buyer's lens. Operations audits. Removing emotion from business decisions. Brand positioning. Built from 18+ years on the buying side and delivered in under 90 minutes because you don't need more content. You need the right content.
Private Telegram Community
Real-time coaching, connection, and accountability between sessions. Ask the question you’ve been sitting on. Get unstuck in the moment it matters.
Curated Mastermind Peer Pods
Matched with another peer at a similar stage. Extra accountability and support from people who actually get what you’re navigating.
Mindset Resource Vault
Subliminal audios, guided hypnosis meditations, and tools to support calm, confident expansion. Use them between sessions to keep the work moving and integrating.
2-Day Virtual Founder Retreat (September 28–29)
Two full days dedicated to the deepest identity and subconscious work of the entire program. Strategic hot seats on your real business challenges, live rewiring sessions on the beliefs keeping you stuck, and an identity workshop designed to shift you from the founder who built this business into the one who scales it.
We start with an honest business audit and build your strategic 6-month roadmap. Mindset work focuses on expanding what you allow yourself to want.
Edit your assortment. Know your numbers. Make product decisions from data instead of emotion. Mindset work rewires your relationship with money and receiving.
Identify what's eating your time and energy, then cut, automate, or delegate. Mindset work releases the control and perfectionism patterns keeping you stuck in "doer" mode.
Step from doer to strategic leader. Our 2-day virtual retreat (September 28-29) goes deep on identity-level transformation with breathwork, hypnosis, and strategy.
Your 6 Month Transformation
Show up as the leader you've become. Position your brand through the lens of what a retail buyer actually sees. Mindset work dissolves imposter patterns and fear of being seen.
Reflect, celebrate, and build your growth plan for the next 12 months. Mindset work anchors the transformation so it becomes your new normal.
What clients are saying...
CUSTOM Mindset bundle
A personalized subliminal audio and hypnosis meditation created specifically for you — your blocks, your patterns, your next level.
Value $297
18+ years as a buyer for major retailers like Urban Outfitters. 7 years profitably scaling my own e-commerce gift shop to multiple six figures.
I've managed buying budgets from $1,500 when I started my own business to $150M for corporate brands. I know exactly what makes a product-based business profitable, what makes a buyer say yes, and what makes a founder burn out trying to get there.
I know that last one personally. A few years ago, I had the strategy but not the balance. I was starting to resent the business I'd built. So I turned to subconscious reprogramming — and watched everything shift.
I doubled my productivity. More than doubled my revenue. And honestly... I fell completely in love with my business in a way I didn't expect.
That's when it clicked. I became certified in hypnosis, EFT, NLP, and subconscious reprogramming because it became obvious that the inner work wasn't separate from the business work. It was the business work. And I knew I had to bring that same shift to my clients.
Rewired Retail is the program I wish had existed when I was scaling.
Buyer-backed strategy. Subconscious rewiring. A community of founders who actually get it. All in one place, for 6 months.
Buyer-backed strategy. Subconscious rewiring. A community of founders who actually get it. All in one place, for 6 months.
JOIN REWIRED RETAIL
Bi-Monthly Strategy Circles:
2x/month personalized strategy + feedback
Monthly Mindset Meet-Ups:
Subconscious rewiring for your next level
Monthly Mindset Meet-Ups:
Product strategy, assortment, profitability, operations
Curated Mastermind Peer Pods:
Accountability from peers at your stage
By November, you'll have:
» A clear, data-driven understanding of which products to keep, cut, and invest in
» Streamlined operations that work FOR your life instead of consuming it
» The confidence to show up as the face of your brand without second-guessing
» A strategic growth plan for your next 12 months, built on everything you've learned and become.
Private Telegram Community:
Real-time coaching between sessions
Mindset Resource Vault:
Subliminal audios, guided hypnosis, and expansion tools
PLUS! A 2-Day Virtual Founder Retreat:
September 28-29 — focused entirely on you
BONUS! Personalized Mindset Bundle:
$297 value — founding members only
(save $500 with founding member pricing)
(founding member rate)
Secure your founding member spot below.
This pricing and this bonus exist for this cohort only.
Rewired Retail is built for established product-based founders who are already generating revenue and ready to scale — not start. If you've been in business for at least two+ years, have a proven product line you're proud of, but feel like something keeps getting in the way of your next level... this is for you.
All of them. Gift, stationery, candles, bath & beauty, CPG, jewelry, accessories, apparel, footwear — if you make or sell a physical product, this work will benefit your business. The strategy and the mindset work are both category-agnostic. What matters is where you're trying to go, not what you sell.
My other programs focus specifically on wholesale strategy and Faire — pitching, optimizing, and growing your wholesale channel. Rewired Retail goes broader and deeper. It's the only container that combines high-level retail strategy across your entire business with live subconscious mindset work. It's also the only way to work closely with me over an extended period of time, inside a real community.
Inside Rewired Retail, you'll have direct access to me through small group Zoom calls and weekly voice coaching in our private Telegram community — so you're never waiting long to get unstuck. If you want dedicated 1:1 time, you'll have the option to add on a private call when you checkout.
P.S. at this time, Rewired Retail is the only way to work with me at this level of access and depth.
The cohort runs from June 1st through November 18th.
Calls take place almost every Wednesday at either 9am PST / 12pm EST or 12pm PST / 3pm EST
The 2-Day Virtual Founder Retreat takes place September 28–29 from 11am-4pm EST (don’t worry - there will be breaks!)
All calls are recorded and you have 1 year (12 months) access to the call replays from the time the program ends.
If you can’t make a call, but have something you want to discuss in a Strategy Circle, you can submit your question in advance.