How to Optimize Your Faire Shop for More Sales
How to Optimize Your Faire Shop for More Sales
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I'M KRISTIN —
I'm a former corporate retail buyer, who took my experience and knowledge and turned it into an industry leading, motivational, action-focused wholesale & product strategy podcast and mentorship.
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If you’re a product-based business looking to scale your wholesale revenue, Faire can be a game-changer. It’s one of the largest online wholesale marketplaces, connecting independent brands with thousands of retailers actively looking for new products.
But here’s the reality: just being on Faire isn’t enough.
A lot of brands set up a shop, add a few products, and wait for orders to roll in – only to be disappointed when nothing happens. If that sounds familiar, don’t worry. You’re not alone.
After reviewing hundreds of Faire pages (as a former buyer for my own retail gifting business and as a mentor to product-based business owners), I’ve seen what separates highly successful Faire brands from those that struggle to get noticed.
And guess what? It all comes down to three key factors.
If your Faire shop isn’t performing the way you want, chances are you’re missing at least one of these. But the good news? Each of them is fixable – and I’m walking you through exactly how to do it.
So let’s dive in.
01. Your Imagery Needs to Do the Selling for You
Let’s start with the most immediate thing a buyer notices when they land on your Faire page: your imagery.
Unlike a trade show, where buyers can see, touch, and experience your products in real life, Faire is a digital platform. That means your photos and videos have to do all the heavy lifting.
If your product photos aren’t crisp, professional, and visually compelling, you’re making it way too easy for a buyer to scroll right past your shop.
So what does great product imagery look like? Here’s what to focus on:
A. Clear, High-Quality Product Shots
- Faire requires a neutral background for your primary product images—white, cream, or something light and clean.
- Use natural light or professional lighting to ensure your images are bright and clear.
- Avoid clutter! The focus should be entirely on the product.
- Include multiple angles so buyers can see the full product details.
B. Lifestyle & Brand Imagery
- Your banner image should immediately convey your brand’s vibe. This is prime real estate—use it wisely!
- Lifestyle shots help buyers envision your product in their store. Show your products in action, styled in a real-life setting.
- Don’t just sell a product—sell a story. Your branding should feel cohesive and intentional.
C. Sizing & Scale Accuracy
- A common mistake? Product images that don’t accurately reflect size.
- If your product is tiny, show it next to something familiar (like a hand or common object) for scale.
- If it’s a large item, include dimensions in the product description and show it in context (e.g., a tote bag worn on someone’s shoulder).
And here’s the kicker: You don’t need to hire a professional photographer to get great images.
Smartphones today take incredible photos—if you know how to use them correctly. Invest in good lighting, a tripod, and simple editing tools, and you can absolutely create high-quality images yourself.
Action Step: Take a fresh look at your Faire imagery. Does it truly sell your product? If not, prioritize an update—because this alone can make all the difference.
02. Your Pricing & MOQs Need to Be Strategic
Next up: pricing.
A lot of brands undervalue their products on Faire, thinking that lower MOQs (minimum order quantities) will make it easier for retailers to take a chance on them.
The reality? A too-low MOQ is a red flag to buyers.
When a brand lists an MOQ of $75 with a $0 reorder, it signals to a buyer that:
- You might not be experienced in wholesale.
- You might not be able to handle larger orders.
- Your business might not be sustainable.
And that’s not the message you want to send.
A. What’s a Good MOQ?
While MOQs vary by industry, here are some good benchmarks:
- Giftable products (candles, stationery, accessories, home goods): $150–$350 opening order
- Apparel & high-end jewelry: Higher MOQs, often $500+
- Reorder MOQ: ~50% of your opening order MOQ
Remember, MOQs should be high enough to make an order worth your while but low enough that retailers aren’t scared off.
B. Pricing for Profitability
Your Faire pricing needs to be structured for sustainability. That means:
- Your wholesale price should at least be 50% of your retail price.
- If you’re offering Net 60 terms through Faire, you need to factor that into your margins.
- Your case pack quantities should make sense in relation to your MOQ.
One of the biggest mistakes I see? Brands with an MOQ of $150, but each product’s case pack is $10 wholesale. That means the retailer has to order 15 different SKUs just to hit the minimum.
That’s overwhelming. Make sure your case packs align logically with your MOQ.
Action Step: Review your pricing and MOQ. Does it position you as a professional brand that understands wholesale? If not, tweak accordingly.
03. Your Product Listings Need to Sell (Not Just Inform)
Finally, let’s talk about your product descriptions.
Too many brands treat their product listings as an afterthought—copying and pasting whatever they have on Shopify and calling it a day.
But here’s the thing: your product descriptions aren’t just there to inform buyers. They need to sell to them.
A great product listing should:
– Be clear and detailed – Give buyers the information they need upfront (dimensions, materials, packaging, shelf life, etc.).
– Highlight what makes your product different – Why should they stock your candle instead of another brand’s?
– Speak to the retailer’s perspective – How does your product fit into their store? Who is the ideal customer?
Example of a Weak Product Listing:
Soy candle, lavender scent. Comes in a glass jar. Hand-poured in small batches.
Example of a Strong Product Listing:
Our best-selling Relax & Unwind lavender soy candle is a must-have for boutique gift shops and home décor stores. Each 8oz candle is hand-poured in small batches using 100% soy wax for a clean, long-lasting burn (40+ hours!).
- Retail-ready packaging: Comes in a recyclable glass jar with a minimalist kraft label, perfect for eco-conscious shoppers.
- Best-selling scent: Lavender + vanilla blend, designed for ultimate relaxation.
- Shelf life: 12 months.
- Ideal for: Gift shops, self-care boutiques, and home décor retailers.
See the difference? The second one gives the retailer everything they need while also selling the product.
Action Step: Revisit your product descriptions and optimize them for sales, not just information.
Finally, let’s talk about your product descriptions.
Too many brands treat their product listings as an afterthought—copying and pasting whatever they have on Shopify and calling it a day.
But here’s the thing: your product descriptions aren’t just there to inform buyers. They need to sell to them.
A great product listing should:
– Be clear and detailed – Give buyers the information they need upfront (dimensions, materials, packaging, shelf life, etc.).
– Highlight what makes your product different – Why should they stock your candle instead of another brand’s?
– Speak to the retailer’s perspective – How does your product fit into their store? Who is the ideal customer?
Example of a Weak Product Listing:
Soy candle, lavender scent. Comes in a glass jar. Hand-poured in small batches.
Example of a Strong Product Listing:
Our best-selling Relax & Unwind lavender soy candle is a must-have for boutique gift shops and home décor stores. Each 8oz candle is hand-poured in small batches using 100% soy wax for a clean, long-lasting burn (40+ hours!).
- Retail-ready packaging: Comes in a recyclable glass jar with a minimalist kraft label, perfect for eco-conscious shoppers.
- Best-selling scent: Lavender + vanilla blend, designed for ultimate relaxation.
- Shelf life: 12 months.
- Ideal for: Gift shops, self-care boutiques, and home décor retailers.
See the difference? The second one gives the retailer everything they need while also selling the product.
Action Step: Revisit your product descriptions and optimize them for sales, not just information.
Final Thoughts: Small Tweaks, Big Impact
The good news is that none of these fixes require a total overhaul of your business.
Making these small tweaks – improving your imagery, adjusting your pricing, and optimizing your product listings – can have a huge impact on your Faire success.
And if you want an exact step-by-step blueprint for setting your Faire shop up for success, I’ve got you covered.
Join my FREE Faire Success Blueprint Workshop
In this workshop, I’ll walk you through:
– The biggest mistakes brands make on Faire—and how to avoid them
– The exact formula for a high-converting Faire page
– What buyers are actually looking for when they land on your shop
If you’re ready to turn your Faire shop into a wholesale powerhouse, sign up now!
And in the meantime, listen to the full podcast episode for even more insights.
Your next big retail order might just be one small tweak away.
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